NovaFlow / June Reports

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Confidential - NovaFlow June 2026

Pop The Balloon

Monthly Performance Report

June 2026

Novaflow Analytics

Executive Summary

June 2026

Click any metric to explore the full section.

positive · 61,018 comments

Sentiment →

Prime Time

Average concurrent viewers across the week. Click a day to focus.

Best Day

Thu

Weekdays +21.5% vs weekends

Quiet

Peak

Daily Performance

Viewership Trends

Daily watch hours and peak concurrent viewers across the month.

Avg Viewers

1,105

Peak Viewers

4,477

June 10

Watch Hours

699.8K

Best Day

Thu

Weekdays +21.5% vs weekends

Watch Hours

Peak Concurrent

Hover over the chart to explore daily data

Monetization

Revenue Performance

Financial metrics and trends since inception

Total Revenue

$255,245

Since 2025-12-05

This Month

$69,687

RPM

$76.45

Per 1,000 views

CPM

$6.08

Weighted avg

Monthly

Cumulative

Hover over the chart to explore monthly data

Monthly Views

911,508

Watch Hours

699,817

Avg Watch Time

46.1m

Content Analysis

Content Performance

Video tier distribution and top performers

Top Performers

9 videos (9%)

Strong Content

27 videos (27%)

Average Content

59 videos (60%)

Below Average

4 videos (4%)

Video	Tier	Avg Concurrent	Plays	Retention
Ep 77： Pop The Balloon Or Find Love ｜ With Arlette	AA	552	58	97.5%
Ep 13： Pop The Balloon Or Find Love ｜ With Arlette	AA	513	62	96.8%
Ep 23： Pop The Balloon Or Find Love ｜ With Arlette	AA	601	55	96.6%
Ep 73： Pop The Balloon Or Find Love ｜ With Arlette	AA	586	65	96.4%
Ep 21： Pop The Balloon Or Find Love ｜ With Arlette	AA	500	74	96.5%

Audience Sentiment

What viewers are saying about the stream

Total Comments

61,018

Sentiment

93%

Positive

Sentiment Breakdown

Positive

93%

Negative

Top Themes

Reactions to contestant behavior and drama Humor and jokes about episode moments Community banter among regular viewers Opinions on contestant fashion and looks Excitement discussing matches and outcomes

Notable Quotes

"Wait a min….i never noticed Arlettes behavior the first time watching, but seeing these comments lol wow it’s so cute and funny"

"I love his locs,Blessings everyone"

"good ty, mylady. enjoying frozen yogurt. after having a hot shower in a hot country. living life dangerously"

"Red Bone looks good too ❤️❤️❤️✌️🤣"

Optimization

Optimization Overview

Active experiments and content scoring results

What We Tested, Learned & Changed

Every optimization this month came from a controlled test or a measured improvement. Here is the record.

Tested · Jun 6

Started an ad frequency test

We started a controlled test adjusting ad frequency to see whether it improves ad delivery per view without hurting viewership. Results are reviewed when the test window completes.

Learned · Jun 12

Completed an ad frequency test — not adopted

We completed a controlled ad frequency test. The results did not show an improvement in ad delivery per view, so we reverted to the previous setting.

Tested · Jun 24

Started a prime-time ad pacing test

We started a controlled test adjusting prime-time ad pacing to see whether it improves ad performance without hurting viewership. Results are reviewed when the test window completes.

Experiments

Active

Ad Placements

3,885

tracked

Videos Scored

In library

Phase

Active

AI timing and spacing

Experiment 1

Ad Timing & Spacing

Ads are placed around AI-identified low-disruption moments, with spacing rules controlling how close breaks can appear to one another.

Focus

Timing

moment quality

Spacing

Active

cadence guardrails

Learning which ad moments preserve viewer experience and revenue response

Experiment 2

Content Scoring

99 videos scored by retention-weighted analysis across four performance tiers.

0 videos have high-confidence scores with 30+ plays

Ad Placement Experiments

Pop The Balloon is testing ad timing and density against its own recent baseline, with viewer experience monitored as a guardrail.

Paused

Ad density

This setting underperformed its baseline and should not be expanded.

Jun 6 – Jun 12, 2026 · Impressions per view

Avg Daily Lift

-1.122

impressions per view

Total Lift

-7.857

vs. baseline

Sample

7 / 7

qualifying days

Confidence

Decided

7 qualifying days

Also measured over the test window: 713,615 ad impressions, 28.6 ads per hour watched.

Next: Carry this result into the stream's ad strategy.

In progress · collecting data

Peak window ad density

The test is live. Results will appear here after the first complete day of data.

Jun 24 – Jul 22, 2026 · RPM

Avg Daily Lift

Pending

RPM

Total Lift

Pending

vs. baseline

Sample

0 / 6

qualifying days

Confidence

Pending

needs 6 qualifying days

Guardrail data will appear after the first full day of the test.

Next: Continue collecting test data.

◎

Placement intelligence

3,885 scheduled placements are being monitored for timing and spacing quality.

▲

Spacing guardrails

AI-selected ad moments are kept apart by cadence rules and protected episode boundaries.

→

Next step

Pair timing quality with revenue response while keeping the 9 top-performing videos weighted in rotation.

Coming Up

What's Next

Upcoming schedule and experiment plans

The upcoming schedule spans July 21 through August 3, covering all 14 days with a projected 262 total video plays. Ad placement will continue leveraging AI-selected timing and spacing guardrails, ensuring insertions remain optimized for viewer retention while maintaining consistent monetization pacing across the period.

Days Scheduled

Total Videos

262

Upcoming Schedule (Click to expand)

Tuesday, July 21

19 videos

▶

Wednesday, July 22

20 videos

▶

Thursday, July 23

18 videos

▶

Friday, July 24

19 videos

▶

Saturday, July 25

18 videos

▶

Sunday, July 26

18 videos

▶

Monday, July 27

18 videos

▶

Tuesday, July 28

20 videos

▶

Wednesday, July 29

17 videos

▶

Thursday, July 30

20 videos

▶

Friday, July 31

17 videos

▶

Saturday, August 01

20 videos

▶

Sunday, August 02

17 videos

▶

Monday, August 03

21 videos

▶